The book documents Limbaugh’s formative role in turning an old technology into an instrument of power that transformed the Republican Party and political discourse in the United States. The talk-radio host proved to be a success as both a propagandist and a ratings builder. Station owners were quick to join his syndicated network and to hire personalities who combined Limbaugh’s smooth delivery, ability to empathize with his audience, biting humor, and relentless attack on all things liberal—real or imagined. Profit mattered but winning the “culture war” counted for as much if not more than Rosenwald cares to consider.
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