The assumption has been that consumers will jump at hype. Yet here at the end of 2018, it can be argued that the venality of tech giants has deflated the very hype cycle upon which those companies depend.

The assumption has been that consumers will jump at hype. Yet here at the end of 2018, it can be argued that the venality of tech giants has deflated the very hype cycle upon which those companies depend.
Portal says that privacy is “built into every layer.” Despite the company’s reassurances about privacy, users are backing away.
What are the potential consequences of mistrust, fear, or simple disinterest in technologies that have become an actual or perceived necessity to millions?