“LIKE” as an evaluation system?

By on September 1st, 2013 in Human Impacts, Privacy & Security, Societal Impact, Topics

The SSIT Logo competition is just closing submissions, however for the month of Sept. (2013) we will be encouraging all interested persons to go to the Facebook group for SSIT and “Like” the logo submissions that they, well, like.  There is a prize for the submission getting the most “Likes”.  But, that is not the prize for the best submission, that prize is being awarded by a panel of judges from SSIT.

So, why use “LIKE” for an award? The answer is simple: “Marketing” … folks can get all of their friends and associates to go and “like” a target item.  This is more of a measure of their quantity of contacts, and perhaps their influence, than any particular quality of the target object.  However … if what you want is for lots of folks to “see” an object, then this is not a bad concept to apply.  With our SSIT contest, besides the Logo it’s self, we ask each submission to explain the relationship of the Logo to SSIT’s mission, purpose, etc.  In short any of their friends who go to “like” the logo will be presented with both their friend’s observations about SSIT, but also the existence of SSIT and whatever else they encounter as they deal with the SSIT stream on Facebook.

Our hope is to have more folks join the Facebook group, and from there, expose more professionals to SSIT’s discussions, topics, considerations, etc.  Ultimately some number of the contact points will get drawn into other aspects of SSIT such as conferences, publications and perhaps even membership and becoming a volunteer.

All of which is quite consistent with the LIKE button as it is used in commerce.  When you visit a page with a “Like” button, Facebook knows you were there, and if you click the button, Facebook knows you actually expressed a presumably positive opinion about that.  From this they can decide how to better provide you with advertising content, etc. — note that I did say they know you were there even if you don’t like the page.   Your Facebook cookies are available to Facebook when they provide the icon for the Like button, along with the web site information, time, date, etc.  But hopefully that is old news for folks following this blog.